최신CIPS Category Management - L5M6무료샘플문제
문제1
What is a General Ledger?
What is a General Ledger?
정답: B
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문제2
Which of the following form part of Cialdini's 7 Principles of Persuasion? Select THREE.
Which of the following form part of Cialdini's 7 Principles of Persuasion? Select THREE.
정답: A,D,E
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문제3
In a marketplace where there is a large number of suppliers, which of the following is true?
In a marketplace where there is a large number of suppliers, which of the following is true?
정답: C
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문제4
Which of the following is NOT one of Cialdini's principles of persuasion?
Which of the following is NOT one of Cialdini's principles of persuasion?
정답: B
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문제5
Workshops, safety facilities, and design engineers are indirect costs associated with which industry?
Workshops, safety facilities, and design engineers are indirect costs associated with which industry?
정답: C
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문제6
What name is given to an item or business which has both low market share and low growth?
What name is given to an item or business which has both low market share and low growth?
정답: A
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문제7
The sale of ice-cream, bikinis and sunglasses usually follows which demand pattern?
The sale of ice-cream, bikinis and sunglasses usually follows which demand pattern?
정답: D
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문제8
Randoxx Ltd is a manufacturing company which has four main categories of expenditure:
* Category 1: The market of this category is highly innovative and has rapidly changed over the past five years. There are many suppliers who provide similar products at similar price points.
* Category 2: This category of spend is for highly specialised products and it is important to Randoxx that the products are carbon neutral. Because of this, there is a reduced number of suppliers who provide products to this category and Randoxx has little influence over the price that they pay.
* Category 3: This category of spend is for natural resources which are only found in very few parts of the world. Because of this Randoxx imports all of these items from one country abroad and currency fluctuations have a huge impact on the profit margin of this category spend.
* Category 4: This is a highly technical product which has a patent. It is used in the creation of laptops and phones and it would be impossible to make these with a different product. Due to the growing population Randoxx forecasts that demand for this product will increase.
Task:
Complete the table below by identifying each category's Porter's Force driver and STEEPLE factor challenge. Each response should be used only once.
Randoxx Ltd is a manufacturing company which has four main categories of expenditure:
* Category 1: The market of this category is highly innovative and has rapidly changed over the past five years. There are many suppliers who provide similar products at similar price points.
* Category 2: This category of spend is for highly specialised products and it is important to Randoxx that the products are carbon neutral. Because of this, there is a reduced number of suppliers who provide products to this category and Randoxx has little influence over the price that they pay.
* Category 3: This category of spend is for natural resources which are only found in very few parts of the world. Because of this Randoxx imports all of these items from one country abroad and currency fluctuations have a huge impact on the profit margin of this category spend.
* Category 4: This is a highly technical product which has a patent. It is used in the creation of laptops and phones and it would be impossible to make these with a different product. Due to the growing population Randoxx forecasts that demand for this product will increase.
Task:
Complete the table below by identifying each category's Porter's Force driver and STEEPLE factor challenge. Each response should be used only once.
정답:
Explanation:
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Category 1: Highly innovative, many suppliers with similar products at similar price points
* Porter's Force: Competitive Rivalry - High
* STEEPLE Factor: Technological
Explanation (150-200 words):
Category 1 operates in a market that is highly innovative and subject to rapid technological change.
Innovation means suppliers are constantly developing new features or solutions, making technology the primary STEEPLE factor. Additionally, because there are many suppliers offering similar products at similar price points, competitive rivalry is intense. Buyers can switch easily, and suppliers must compete aggressively on features, pricing, and differentiation.
This combination of high rivalry and technological change creates both opportunity and risk for Randoxx.
On one hand, innovation drives new solutions that can be leveraged; on the other hand, it increases pressure to manage supplier relationships strategically. Randoxx must monitor technological trends closely while maintaining competitive sourcing strategies to manage this highly dynamic category.
(Ref: CIPS L5M6 Study Guide - Porter's Five Forces, p.112-116; STEEPLED Analysis, p.109)
문제9
ABC Ltd is a manufacturer of hi-tech IT equipment and is operating in an industry set to grow substantially over the next 10 years. What type of industry could this be described as?
ABC Ltd is a manufacturer of hi-tech IT equipment and is operating in an industry set to grow substantially over the next 10 years. What type of industry could this be described as?
정답: C
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문제10
James works for an online retailer and has recently completed a Pareto analysis of customer complaints. He found that the top two issues were website errors and incorrect product codes. However, he is aware there are weaknesses in Pareto analysis. Which of the following are true? Select TWO.
James works for an online retailer and has recently completed a Pareto analysis of customer complaints. He found that the top two issues were website errors and incorrect product codes. However, he is aware there are weaknesses in Pareto analysis. Which of the following are true? Select TWO.
정답: A,B
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