최신GCCC Strategic Communication Management Professional - SCMP무료샘플문제

A. Follow leadership's direction since the issue is minor and unlikely to escalate

B. Delay any communication until legal counsel confirms there is no obligation to disclose

C. Advise transparent communication to affected stakeholders, proportionate to the issue

D. Recommend disclosure only if customers or media raise concerns

A. Provide organization information that is approved by executive leaders.

B. Ensure all communication flows through the executive leadership.

C. Provide information and feedback on individual performance only during formal reviews.

D. Make information available so employees have the essential information to do their jobs effectively.

A. An in-house communication team can handle large-scale projects when needed.

B. An in-house communication team is more cost-effective than relying on external resources.

C. In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

D. In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.

A. Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.

B. Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

C. Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.

D. Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.

A. Suggest that current work be given to another department so communication staff could work on the new projects.

B. Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.

C. Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.

D. Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

A. Spun content is a form of plagiarism.

B. Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

C. Since the spun content does not exceed 50% of the total content, this is not plagiarism.

D. Spun content is not a form of plagiarism because this falls under the "fair use" rules.

A. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.

B. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.

C. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.

D. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

A. The company will save $1.2 million based on the enrollment choice employees make.

B. Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.

C. The communication team will publish one intranet article per week throughout the enrollment period.

D. Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.

A. describing the steps the organization is taking to address the situation now and in the future.

B. indicating what the authorities are doing to address the crisis.

C. placing the responsibility for the crisis on the appropriate party.

D. communicating the facts that are currently available.

A. Articles placed on the intranet about the importance of hygiene.

B. An integrated approach using printed and digital media.

C. A poster campaign that covers all work units of the organization.

D. A memorandum for use in all staff meetings within the organization.