GCCC SCMP : Strategic Communication Management Professional

Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

• A. How it impacts online presence
• B. How it provides a place to share information
• C. How it creates interest in employee activities
• D. How it supports business objectives

The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

• A. legal choices in all our communications.
• B. strategic content in all our communications.
• C. accurate graphics in all our communications.
• D. procedural instructions in all our communications.

Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

• A. The company will save $1.2 million based on the enrollment choice employees make.
• B. Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
• C. The communication team will publish one intranet article per week throughout the enrollment period.
• D. Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.

Which objectives are MOST important when developing a communication strategy?

• A. Safe, measurable, actionable, relevant, and targeted
• B. Strategic, memorable, attainable, and task-oriented
• C. Specific, measurable, attainable, relevant, and time-sensitive
• D. Substantial, marketable, actionable, and time-sensitive

Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

• A. Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
• B. Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
• C. Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
• D. Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.